Update your business cards now. If you don’t have a professionally designed logo for your business, consider having a logo designed to go on your new business card. Use the time before the trade show to update the information on your cards. Make sure that your cards reflect your organization’s website, correct address, email, phone and fax information. Take the time now to also add something to the back of your business card. As discussed in previous posts, a useful bit of information on the back of your business cards can make the difference between the cards being kept handy in someone’s wallet, or tossed out when the recipient reaches home.