CmykCards Blog

Do Strange Business Cards Get More Attention?
Your business cards are one of the least expensive, easiest ways to market your business. CmykCards offers some of the most affordable business card printing options in Australia. You can be creative with your business card design, and still have a useful piece to hand out to prospective customers. A quick Google search for “business card ideas” results in many returns with flashy pictures of very interesting ideas. A personal trainer’s business card is on heavy-duty rubber bands that you have to stretch to read. Fun, but how can you effectively get the information if you have to keep trying to stretch the rubber band and dial the phone at the same time? Another interesting card had a lotto-ticket, scratch-off decal that the person would have to scratch in order to get the information. If you didn’t tell someone that, how would your potential customer know that? Yes, there is value in a business card that is so distinctive in its attributes that it stands out from the rest. On the other hand, if your business card is printed on a piece of broken pottery, do you think someone is going to hang on to it? Maybe, maybe not, but do you want to take that chance?

Are Services like LinkedIn the end of Business Cards?
With the rise of smartphones, like the iPhone and the new “knockoff” by BlackBerry, some people are chatting about the potential “end of the business card.” Yes, that could happen, eventually, but probably will not until more people have these smartphones and are very comfortable using them. The great thing about a business card is that if you are casually talking with someone and want to make a connection, extend the offer of business, or provide a resource, unless you are extremely handy with your PDA, pressing a business card into somebody’s hand is much less intrusive and more “suave.” If you whip out a phone and start pecking at the tiny keyboard, while asking the person in front of you for all of their life details, you are not being very personal or personable. Technology, as much as it extends connections between people, can also raise barriers. Technology is great for keeping in touch. As a way to initially connect, if you are standing right next to someone, not so much. The business card is a non-aggressive way to make the connection. If the person to whom you give your business card does not want it, they can dispose of it at a later date. You are more likely to stay in touch with someone if you do not force yourself upon that person. Hence, the business card.

Business Cards as Gift Tags?
‘Tis the season for holiday giving. In December, corporations and businesses give gifts to their clients to show appreciation for business throughout the year. If you are able to send your own corporate gifts, consider adding a business card or two as the gift tag with your gift. You could even use your business card as the gift tag. Write a personal note on the back. Or, write a note in the card that you are enclosing some of your cards for the new staff in the office so they will be able to contact you for services without searching for contact information. Your business cards are inexpensive—use them!

Order Business Cards Online: www.cmykcards.com.au

If you have a business - brick and mortar, storefront, online or freelance, you need business cards. A professionally printed business card sets you apart from everybody else hanging out their shingle for business. Because business card printing is so inexpensive, it is no longer OK to buy some perforated card sheets at your local office supply store and print them yourself. For prospective clients and customers, a professionally printed business card means, literally, that you are all business. By having business cards printed by a printing specialist, you show that you are serious enough about your business to invest in professionally crafted promotional materials.

How often do you meet a new person, and go to write down your email or phone number on the back of a stray receipt in your wallet? What are the chances that they will be able to find your contact information among all of their three month old receipts if you do that? If you answered yes to the first question and “I dunno” to the second, you need help with your business card distribution plan! You can literally give your business card to every new person you meet. If you hit it off with a new acquaintance, what better way to swap contact info than by swapping business cards? There is no awkward fumbling for pens, no digging for paper, no trying to find a surface to write on. A quick—email me, I’d love to send you the name of that great book/ get together for lunch/ take the dogs for a walk/ introduce our kids for a play date—hand over the card, and you’re all set. Your new friend might not need the services that you offer, but somebody they know might. Handing out business cards like they are about to expire is the best way to spread word of mouth about your business.

The most important thing about your business cards? Don’t hoard them! We aren’t just writing this because we sell business cards and stand to make money from liberal distribution of cards. We advocate frequent business card handouts because they are one of the least expensive, most effective ways to market your business. Whether you want glossy business cards, matte business cards, foil business cards or something else to serve as your business card (a swank post card, maybe?), they are inexpensive to design, print and order. Working with cutting-edge printers, and up to the minute designers at CmykCards is a great way to develop and acquire business cards that will help you make a name for yourself.

Order you business cards online quick and easy at www.cmykcards.com.au

The Back of Your Business Card

People spend a lot of time focusing on the front of their business cards. They make sure that their logo is eye-catching and all of their information is correct. Then they send the cards off to be printed with nary a thought for the back of the business card. Yikes! Business cards are one of the most inexpensive forms of marketing available. To get the most out of your business cards, and to make sure that new contacts actually KEEP your business cards, print on the front and the back sides of your business card.

The Most Interesting Business Card Back
Esquire magazine published an interesting article about the most creative and self-beneficial use of a business card I have ever seen. John Mariani, the author, likes to drink Daiquiris. The original Daiquiri, made with juice from one freshly squeezed lime, one teaspoon of sugar and two ounces of gold rum, shaken with ice and poured into a martini glass. In order to ensure that his drink is made and delivered correctly every time by bartenders that don’t know how to mix drinks, he had the recipe and a picture of the correct glass printed on the back of his business cards. He hasn’t had a bad drink since.

What You Should Put on the Back of Your Card
Not everyone will find it appropriate to print a drink recipe on the back of their business card. There are hundreds of other things you can put on your card. You can use your card to market your business by including a call to action. Example: For more information about [insert your service] visit [insert your web address] for a quote! You can give out helpful information. If you find yourself frequently hand-writing recommended websites for people, print your top five most useful websites on the back of your card. Like to read? Order business cards with different quotes from your favorite books. That will show that you like to take in information. If your business has something to do with holidays, print the day of the week, month and date of that year’s holidays. If you have to re-print halfway through the year, just adjust the dates to reflect the upcoming holidays. Other information that will ensure people will keep your card are: tip calculators, toll-free numbers for airlines and hotel chains, phone number prefixes and more.

How to Hand Out Your Business Cards
If you go to the trouble to include something on the back of your business card, you definitely want people to notice. Our recommendation? Hand out your card upside-down. That way, people will notice the useful information on the back, in addition to seeing the front. Also (and not just because we print business cards), hand out lots of cards—to everyone you meet. You never know when one will result in added business or a referral.

Order Business Cards Online: www.cmykcards.com.au