How often do you meet a new person, and go to write down your email or phone number on the back of a stray receipt in your wallet? What are the chances that they will be able to find your contact information among all of their three month old receipts if you do that? If you answered yes to the first question and “I dunno” to the second, you need help with your business card distribution plan! You can literally give your business card to every new person you meet. If you hit it off with a new acquaintance, what better way to swap contact info than by swapping business cards? There is no awkward fumbling for pens, no digging for paper, no trying to find a surface to write on. A quick—email me, I’d love to send you the name of that great book/ get together for lunch/ take the dogs for a walk/ introduce our kids for a play date—hand over the card, and you’re all set. Your new friend might not need the services that you offer, but somebody they know might. Handing out business cards like they are about to expire is the best way to spread word of mouth about your business.
