You do not have to personalize every card, especially if someone is in an extreme hurry—it is better to just get your card out there. However, if you do have time, write a note about your conversation with the person, and how you plan on following up. Or, if you have discussed a specific project write a short note about the project. Examples include “Will touch base in March re: contract templates” or “Will call to discuss printing options.” Anything that will jog the person’s memory about your conversation.
Now is the time to plan for your spring trade show success! Ensure that you have plenty of accurate business cards to hand out to all potential clients—with accurate information. Then, when you return home, always follow-up with those from whom you have collected cards with a phone call, email or letter. Follow those instructions and you will be well on your way to trade show success in the new year!
