Do Strange Business Cards Get More Attention?
Your business cards are one of the least expensive, easiest ways to market your business. CmykCards offers some of the most affordable business card printing options in Australia. You can be creative with your business card design, and still have a useful piece to hand out to prospective customers. A quick Google search for “business card ideas” results in many returns with flashy pictures of very interesting ideas. A personal trainer’s business card is on heavy-duty rubber bands that you have to stretch to read. Fun, but how can you effectively get the information if you have to keep trying to stretch the rubber band and dial the phone at the same time? Another interesting card had a lotto-ticket, scratch-off decal that the person would have to scratch in order to get the information. If you didn’t tell someone that, how would your potential customer know that? Yes, there is value in a business card that is so distinctive in its attributes that it stands out from the rest. On the other hand, if your business card is printed on a piece of broken pottery, do you think someone is going to hang on to it? Maybe, maybe not, but do you want to take that chance?
Are Services like LinkedIn the end of Business Cards?
With the rise of smartphones, like the iPhone and the new “knockoff” by BlackBerry, some people are chatting about the potential “end of the business card.” Yes, that could happen, eventually, but probably will not until more people have these smartphones and are very comfortable using them. The great thing about a business card is that if you are casually talking with someone and want to make a connection, extend the offer of business, or provide a resource, unless you are extremely handy with your PDA, pressing a business card into somebody’s hand is much less intrusive and more “suave.” If you whip out a phone and start pecking at the tiny keyboard, while asking the person in front of you for all of their life details, you are not being very personal or personable. Technology, as much as it extends connections between people, can also raise barriers. Technology is great for keeping in touch. As a way to initially connect, if you are standing right next to someone, not so much. The business card is a non-aggressive way to make the connection. If the person to whom you give your business card does not want it, they can dispose of it at a later date. You are more likely to stay in touch with someone if you do not force yourself upon that person. Hence, the business card.
Business Cards as Gift Tags?
‘Tis the season for holiday giving. In December, corporations and businesses give gifts to their clients to show appreciation for business throughout the year. If you are able to send your own corporate gifts, consider adding a business card or two as the gift tag with your gift. You could even use your business card as the gift tag. Write a personal note on the back. Or, write a note in the card that you are enclosing some of your cards for the new staff in the office so they will be able to contact you for services without searching for contact information. Your business cards are inexpensive—use them!
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