If you have a business - brick and mortar, storefront, online or freelance, you need business cards. A professionally printed business card sets you apart from everybody else hanging out their shingle for business. Because business card printing is so inexpensive, it is no longer OK to buy some perforated card sheets at your local office supply store and print them yourself. For prospective clients and customers, a professionally printed business card means, literally, that you are all business. By having business cards printed by a printing specialist, you show that you are serious enough about your business to invest in professionally crafted promotional materials.
Archive for November, 2008
You Need Professionally Printed Business Cards
Thursday, November 20th, 2008Beyond Business: Why Handing out Cards to Anybody and Everybody is Good for you
Wednesday, November 19th, 2008How often do you meet a new person, and go to write down your email or phone number on the back of a stray receipt in your wallet? What are the chances that they will be able to find your contact information among all of their three month old receipts if you do that? If you answered yes to the first question and “I dunno” to the second, you need help with your business card distribution plan! You can literally give your business card to every new person you meet. If you hit it off with a new acquaintance, what better way to swap contact info than by swapping business cards? There is no awkward fumbling for pens, no digging for paper, no trying to find a surface to write on. A quick—email me, I’d love to send you the name of that great book/ get together for lunch/ take the dogs for a walk/ introduce our kids for a play date—hand over the card, and you’re all set. Your new friend might not need the services that you offer, but somebody they know might. Handing out business cards like they are about to expire is the best way to spread word of mouth about your business.
Hand out Business Cards like Penny Candy
Tuesday, November 18th, 2008The most important thing about your business cards? Don’t hoard them! We aren’t just writing this because we sell business cards and stand to make money from liberal distribution of cards. We advocate frequent business card handouts because they are one of the least expensive, most effective ways to market your business. Whether you want glossy business cards, matte business cards, foil business cards or something else to serve as your business card (a swank post card, maybe?), they are inexpensive to design, print and order. Working with cutting-edge printers, and up to the minute designers at CmykCards is a great way to develop and acquire business cards that will help you make a name for yourself.
Order you business cards online quick and easy at www.cmykcards.com.au
Your print business is not sold until it is brought and paid for
Wednesday, November 5th, 2008Times have changed for those printers who wish to sell their business. Expectations do not often meet with reality, and it’s sobering and disappointing experience for many.
There has been a fair bit of trade press recently promoting the dos and don’ts, rights, wrongs and how tos of buying and selling printing businesses. Seeing the amount of action in this area and the knock0on effects of financing a business acquisition, it is work looking at some lateral or real situations rather than follow the academic or times earnings philosophies.
The fact of the matter is that the boom days in the printing industry extended through the 1980s, when the baby boomer generation found it reasonably easy to purchase equipment and get started in their own business. It goes without saying this generation is now in its 50s to 60s, and admit it or not, desperately seeking to start or implement an exit strategy to embark upon the less stressful vocation of retirement.
In additional to the aforementioned group, there are also numerous businesses that are simply not trading profitably, from which the owners wish to sell or merge in order to exist or retire while they still have the shirt on their back.
Some typical scenarios include the fellow slowly going broke who sold to a co-existent inhibitor of a niche market. He got out for the market value of his equipment.
There are enthusiastic young companies who are actively seeking to build their own sales and profits through the going concern acquisition of another business. Usually retaining key staff and rationalising the plant of either or both businesses, thus assisting to finance the acquisition.
The plain truth is that equipment values decline and pricing pressures within the industry continue to diminish any discounted cash flow method. The majority of business cards company for sale have aging equipment, even if the youngest press is only five years old today.