The Back of Your Business Card
People spend a lot of time focusing on the front of their business cards. They make sure that their logo is eye-catching and all of their information is correct. Then they send the cards off to be printed with nary a thought for the back of the business card. Yikes! Business cards are one of the most inexpensive forms of marketing available. To get the most out of your business cards, and to make sure that new contacts actually KEEP your business cards, print on the front and the back sides of your business card.
The Most Interesting Business Card Back
Esquire magazine published an interesting article about the most creative and self-beneficial use of a business card I have ever seen. John Mariani, the author, likes to drink Daiquiris. The original Daiquiri, made with juice from one freshly squeezed lime, one teaspoon of sugar and two ounces of gold rum, shaken with ice and poured into a martini glass. In order to ensure that his drink is made and delivered correctly every time by bartenders that don’t know how to mix drinks, he had the recipe and a picture of the correct glass printed on the back of his business cards. He hasn’t had a bad drink since.
What You Should Put on the Back of Your Card
Not everyone will find it appropriate to print a drink recipe on the back of their business card. There are hundreds of other things you can put on your card. You can use your card to market your business by including a call to action. Example: For more information about [insert your service] visit [insert your web address] for a quote! You can give out helpful information. If you find yourself frequently hand-writing recommended websites for people, print your top five most useful websites on the back of your card. Like to read? Order business cards with different quotes from your favorite books. That will show that you like to take in information. If your business has something to do with holidays, print the day of the week, month and date of that year’s holidays. If you have to re-print halfway through the year, just adjust the dates to reflect the upcoming holidays. Other information that will ensure people will keep your card are: tip calculators, toll-free numbers for airlines and hotel chains, phone number prefixes and more.
How to Hand Out Your Business Cards
If you go to the trouble to include something on the back of your business card, you definitely want people to notice. Our recommendation? Hand out your card upside-down. That way, people will notice the useful information on the back, in addition to seeing the front. Also (and not just because we print business cards), hand out lots of cards—to everyone you meet. You never know when one will result in added business or a referral.
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